1664 - Eric Cantona Advertisement

Heineken the producer of Kronenbourg 1664 wants to position their brand as 'a reward for self-confident men'. They are trying to achieve this buy launching a new campaign with former Manchester United footballer Eric Cantona.

The baseline of the campaign is: 'A Taste Suprême'.  In the campaign by Ogilvy & Mather, Cantona is sitting in a bar in the Alsace region of France. In the campaign French hop farmers are pictured as Footballers in England.

The Uk marketing director of Heineken said: 'the new campaign is a humorous homage to the farmers in Alsace who nurture the highly-prized Strisselspalt hops that give 1664 its exceptional taste and aroma.'

You can see the new campaign below:

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What are your views?

Cheers,

Jonathan