BrewDog is a wicked independent brewery in Scotland. The company started in 2007, it is young, dynamic and fun. Seems also like a nice working environment. I have been reading the blog all day, watching their videos, it is just so amazing from the perspective of a marketer, a foodie and a beer lover. They proclaim THE BEER REVOLUTION!
“Act crazy,
be heavily armed at all times and scream in German.”
Take a look
at this video which will explain more about BrewDog:
They have a
nice product portfolio of different craft beer, cool modern packaging, and
wicked product names like: Dead Pony Club, 5am Saint, Punk IPA, Libertine Black
Ale, Anarchist/Alchemist, 32% Tactical Nuclear Penguin,…
32% Tactical Nuclear Penguin, is the strongest beer in the world. They also made a funny
video about this product and how they won the title from the Germans: Sink the
Bismarck! By BrewDog
The look of
these bottles, the name, the ingredients, the young responsible craziness and
the conviction of bringing not an alcohol but a perfect crafted beer with
plenty of savors to enjoy with some food. A list of suggested matching food
with beer is available on the blog, which as a foodie is amazing for me.
From the
marketing point of view, they are very active online:
Online shop
Social
networks
A very
attractive website
Nice blog
with a lot of good content
Corporate
Responsible
Environmental
friendly
Bars across
the UK
Etc.
As last I would
like to present you a new human achievement: Sunk Punk!
Look at the
following to know what’s the new Human Achievement!
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