Women are often forgotten when talking about beer, don’t you
think so? Of course women can drink beer
and there does not have to be a difference between beer for men and beer for
women, but when you take a look at this from a marketing kind of view, women
are not often targeted. However there are a few beer companies who tried to
target especially women for example Heineken. Charli was created by Heineken in
2007, the beer combines cider, barley malt and fruit flavours. This beer was
meant as an alternative to white wine, it contains 5% alcohol. Heineken adapted
its way of communication for the beer so that it would be attractive for women
by creating a sexy tap for Charli and the beer was packaged in attractive
bottles. Nowadays, 6 years later Charli has a new name, namely Jillz.
However Heineken was not the first brewery to launch a beer for
female beer lovers there is also Karla
(Germany) and Karmi (Poland). Are there any women or maybe men, who already
heard about this beers or tried them already? Me personally… I never had heard
of them before today, but if I would see one of these beers on the shelves in
the supermarket I would definitely buy
one to try one.
Enjoy your evening!
Cheers,
Dominique
Hi! Great post. I actually wanted to ask today if you can recommend any beers for female :) So, have you already tried Jillz and can you say something about the taste? The ad of the drink includes apples, so I assume it is apple flavour?
ReplyDeleteHi Maria, thank you so much for your response. In Belgium we have Kriek Belle-Vue, it is a beer based on cherries. It is not specifically for women, but women mostly drink it so I would recommend it to you. It is really fruity and sweet!
ReplyDeleteI would also like to try Jillz, because I presume it has a nice taste. The beer is indeed based on a fruity apple flavor.
Are you willing to try it or are you more the for the cherry beer?
Cheers,
Dominique
Hi Dominique, thanks for you answer:)
ReplyDeleteIn general I'm not a big beer drinker but when I drink a beer it has to be fruity and sweeter than the standard beers. So I think the cherry one could be really tasty but apple also sounds very refreshing. I will definitely be on the lookout for it the next time I buy a beer.